Sacramento, CA – Wildcubz is a direct-to-consumer brand that specializes in innovative baby and toddler accessories that strike a balance of smart design and smart function. Their “smart gear for messy moments” starts with the Multipurpose Splat Mat, which is available on Wildcubz.com, Amazon, and Wholesale online at Tundra.

Upkart LLC, founded in 2021 by e-commerce veteran Jason Lehigh, is proud to introduce Wildcubz as the 1st pillar in its family of brands. “It all started with a high chair mat search. The only thing available was dull grays and loud colors; two ends of the spectrum” said Jason. “There were no options for parents who wanted something that didn’t sacrifice style while still being fun, and also solved the quality, features, and performance consumers were wanting.”

After nearly a year in development, the first product from Wildcubz is the premium line of multipurpose splat mats. They’re designed to protect floors and surfaces during meal time, craft projects, and any other moments where babies and toddlers make messes (and headaches). The 3-layer construction has a digitally printed upper, moisture barrier in the middle, and silicone dot fabric on the bottom that helps keep it in place. The result is a strong defense for mess. The mat can be wiped clean, shaken out, or tossed in the washer when needed. It comes bundled with a bonus matching wet bag that can store the mat or be used on-the-go to stash other things.

Bring on the messes. Wildcubz plans to expand its offerings in the near future, continuing to put function + joy into everyday baby and toddler accessories for parents to tackle demanding routines. 

Upkart LLC is a California-based business that creates data-driven, user focused, direct-to-consumer brands and products for the demands of todays market. For media inquiries, contact Wildcubz.